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Faced with a world of choice in today’s retail market, no customer has to settle for average or simply good enough. The key is to execute a remarkable customer experience where the mission is the message and every detail engages the senses.

Since Altar’d State began in 2009, I led the design of every store in the fleet (150+) during my tenure, including developing their primary brand logo and signature tagline. Below are some of my favorite designs of the past 13 years… highlighting design evolution from fledgling startup into national retailer, now with 4 sister-brands (AS Revival, Tullabee, Vow’d and Arula).

AS Revival - Your Story. Your Strength (2022)

The latest sister brand to Altar'd State, AS Revival is an everyday activewear brand devoted to women on the journey of growth –physical, mental, and spiritual – meeting her wherever she is in her journey. The simple, modern design offers an uplifting, welcoming and inspiring shopping experience, leaving guest feeling confident and celebrated.

Tullabee - Curated Cuteness (2022)

Tullabee, a sister brand to Altar'd State, is a one-of-a-kind shopping experience for babies, toddlers, mamas and those that love and care for them. Childlike in its design -not childish- , and inspired by the sense of scale and whimsy of a dollhouse, Tullabee is sure to enlighten and inspire little ones as they shop for curated cuteness they can’t live without.

Vow’d - A Different Kind of Wedding Brand (2020)

Meet Vow'd. They believe every bride deserves a beautifully crafted dress at an honest price and a shopping experience that’s uncomplicated and fun. For too long the wedding industry has pressured brides into choosing between a locked door session in a stuffy boutique or an overly stuffed warehouse that’s unwelcoming to say the least.

various locations (2020-2022)

Knoxville, TN

Nashville, TN

Raleigh, NC >

Milwaukee, WI >

Minneapolis, MN >

Arula (2018)

Arula (formerly A’Beautiful Soul), the first sister brand to Altar'd State, was founded to raise the bar on the mid & plus size shopping experience and erase industry standards with a sense of warmth, grace and community.

southpark - Charlotte, nc (2022)

village point - omaha, ne (2019) photo: jeffrey totaro

Altar’d State - Stand Out. For Good (2009)

Beautiful Beginnings. Altar'd State is a rapidly growing women's fashion brand offering a place of respite and a distinctive shopping experience with the latest fashion finds, the most sought-after accessories, charming home decor and gifts. The company seeks to inspire through action and supports a mission of standing out for good in the world.